All I can think of is that you change the web advertising of your packages to be less specific. Perhaps give a basic idea of what you will deliver but not specific quantities, etc. Then add a message like “Call or e-mail for specifics of our personalised packages”. That way the competition will not know exactly what you offer and won’t be able to copy you. Even if they do the same in their advertisement you can use the one-to-one communication of phone or e-mail to show why your service stands out over theirs.
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